PRSA Code of Ethics Response
The PRSA Code of Ethics is well written and straight to the point. I personally think these ethics are perfect guidelines when working in a professional environment and representing a client.
Some things that I took away from the ethics:
I really like the quote;
“We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.”
The reason why I liked how this was pointed out as the first part of this code of ethics, because I love the fact that PR reps are supposed to be the ‘voice in the marketplace’ and that we supply ideas, viewpoints, and not dominate a companies brand. Its important to share the trends and what the marketplace currently looks like and take what the client wants into account. The rep does not become the new boss and take over.
I also really liked the part about the whole ‘keeping client information confidential’ because its also very important.
“Core Principe Client trust requires appropriate protection of confidential and private information”
Doing this builds trust and a relationship with the client. It also establishes a good reputation on your end and helps working together. So many times information gets leaked and no one is happy, so by sticking to these code of ethics, hopefully, this wont happen and info can be kept private.
All this definitely applies to being a professional because its just that- being professional within the work place. When a client is putting their trust and money (possibly) into you and your PR skills, you don’t want to let them down and work unprofessionally. So, these are great guidelines to staying proficient and respectful.
I am not sure that ALL professionals follow this conduct, but I agree with these ethics and professionals should follow it. Having truthful information and being respectful is super important in the workplace and being a PR rep. Flat out.
Code of Ethics: http://www.prsa.org/aboutprsa/ethics/codeenglish/#.U02YyV5ghG5