5 Things NOT To Put in a Press Release

When taking public relations classes, you learn a thing or two about writing press releases. You learn about a general format, how to write a good title, content, and contact information. But we also learned what NOT to put into a press release.

I have seen so many releases that have so many words on them, I just don’t feel like reading it all and move on to the next one. I like ones with a couple pictures, its not one big block of text, and it’s not a novel.

Working for the music industry, so many bands want to write their life story within a press release, but really, less is more.

According to an article from PR Daily, here are 5 things to never put into a press release.

  1. The word “Best”: “Unless you won an award that identifies your product as the undisputed No. 1 item in the industry, don’t tell people it is,” said PR Daily.
  2. ‘Revolutionary” : will this forever change something?
  3. “Dearth”: Its just uncommon.
  4. “Amazing”: causes people to wonder
  5. “Great”: doesn’t really add to anything, really.

I’ll admit, I am guilty of writing a couple of those words because I thought they were positive enough to add more awesomeness to my press release. But these are great things to keep in mind when writing for a client.

Some words, I don’t have too much of a problem with, it might be more catered and up to your client, but these are just some things to keep in mind. I use Awesome and Great a TON! They just seem like simple words but still get the point across. But maybe because they are used so much, that they have lost their meaning? Hmm…

Even making sure to not write too much. Sometimes, we can all get carried away when we write, so we need to be aware of the amount of content. Space out quotes and information so it is more appealing to look at and read as well as keep them engaged in the press release. Less is really more.

Thought I’d share 🙂

 

Article Source: Benison, R. (2013). 5 words never to use in a press release. PR Daily , Retrieved from http://www.prdaily.com/Main/Articles/5_words_never_to_use_in_a_press_release_13652.aspx?fb_action_ids=10151279462188031&fb_action_types=og.likes&fb_source=timeline_og&action_object_map={“10151279462188031”:482595225119362}&action_type_map={“10151279462188031″:”og.likes”}&action_ref_map=[]

 

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